In an informal announcement of their Spring-Summer 2012 Collection, Supreme has plastered photos of Kate Moss all around New York and London.
Kate Moss stars in Supreme’s Spring campaign wearing a leopard print coat over a white Supreme tee, dutifully pouting with cigarette dangling from hand. Since the beginning of Supreme, the box logo t-shirt has been a staple of the brand. The brand’s die-hards know this isn’t the ageless supermodel’s first rodeo with Supreme.
Supreme has worked with many unconventional celebrities you wouldn’t necessarily associate with fashion. The subject of their ads have been Kermit the Frog, Mike Tyson and Lou Reed and some that have a closer kinship to fashion like Ghostface Killah and Lady Gaga but now appropriately, the brand is linking up with the highest grossing model ever, Kate Moss.
Love or hate Supreme, it's pushing all the right pieces in fashion to create all the hype. Good luck getting your hands on the choice picks of Supreme's Spring/Summer collection in 2012.
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